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Incentivizing Event Sign Ups
For some of our events, the more people we bring the less it costs per person. If we set the price too low and not enough people go, we lose money. If we set it higher, it scares off families, and we lose sign ups.
One idea is to make a system where the more people sign up, the less it costs. This might mean more invitations within the group because everybody wins. But it might also mean everybody waits until last minute to sign up.
Have you ever used a tiered pricing plan? Did it work? More students = cheaper events, so we want to be able to bring the price down low enough that more people can participate.
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We have done everything. Tiered pricing, bring a friend incentive, family discounts, staff discounts and scholarship. We find that each event is different and don't stick to one style. We are having issues with deadlines and have begun to really push them. This gives us definite numbers and time to make any minor adjustments if needed. If we know we have to have 15 students in order to make and event happen, we tell the students that. Most of our parents know we don't want to waste (not a great word) money.
We also offer scholarships to those who needs them. We don't have a specific process for it, just when they ask. We do our best to keep the prices as low as possible but also realize that sometimes you have to spend to have a good event.
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Just one basic price, and set a deadline. If you make money on the event then good for you, if you go in the hole, then the events where you made money should offset. |
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We do one big youth conference a year, last year we decided fairly late in the year to go, and so it was a flat fee for all youth, that went up $15 after the registration forms had been out for two weeks. |
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That sounds like a great idea! We always offer a discount on their price if they invite a friend. |
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I worked for a very large church as the student ministry events director and looked at how to feasibly make this possible. For the really large group, I did not find a way to make this happen easily. So I implemented an incentive for early sign ups. If we have a budget overage, we would put the money into a scholarship fund for a future event like camp or mission trips. |
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We set a price and stick with it but offer scholarships to those who need them. If they back out anytime after the cutoff date, they lose their money, and if they back out after with a scholarship then they can't ask for another one for at least a year. With that said, we try to keep everything low. We have a conference coming up where thy pay the $20 registration and the church pays for the rooms. This summer we'll have a base price and at this fall's conference it'll be the $20 deal again. Most people can dish the $20 so that's where we try to stay with exception to the summer trip. There's just so much fluctuation with costs that it gets to confusing with tiering prices |
