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I don't know of any blogs or anything but I have had the make up of about 60%-70% unchurched kids.

We found that the way to reach out to parents is to give them what they need or think they need. One of the biggest things we did along these lines was the Silver Ring Thing church event. Not sure if that is out yet but we did a preview of it and it went really well.

Also found that a newsletter/facebook group that gave them relevant information parents can use whether or not they are followers of Christ.